The Quirky Legend of The Peabody Ducks

If you’re visiting Memphis, Tennessee, there’s one must-see tradition you won’t find anywhere else: the world-famous Peabody Ducks at The Peabody Hotel. Every day, guests and tourists gather in the hotel’s elegant lobby to witness the legendary Peabody Duck March—a charming spectacle that has captivated audiences for nearly a century. But how did this quirky Memphis tradition begin? Let’s explore the fascinating history behind The Peabody Ducks.

A Tipsy Idea Takes Flight

Back in the 1930s, Frank Schutt, the General Manager of The Peabody, and his friend Chip Barwick returned from a hunting trip in Arkansas with a playful plan. After enjoying a bit of Tennessee whiskey, they decided to place live duck decoys into the hotel’s grand lobby fountain as a prank. Using three small English call ducks, they set the stage for what would unexpectedly become one of the most iconic traditions in Memphis tourism.

The Birth of a Tradition

To their surprise, guests and staff adored the sight of ducks gracefully swimming in the fountain. What started as a joke quickly turned into a daily attraction. Over time, the Peabody Hotel Ducks became a symbol of Southern charm, drawing visitors from around the globe and earning The Peabody Memphis international recognition as the “Home of the Ducks.”

The Duckmaster's Legacy

In 1940, Edward Pembroke, a bellman and former circus animal trainer, offered to help with the care and presentation of the ducks. With his showmanship and animal training background, Pembroke introduced the now-famous Duck March at The Peabody—leading the ducks from the rooftop to the lobby fountain each day. He served as the first official Peabody Duckmaster for 50 years, until his retirement in 1991, cementing his place in Memphis history.

Continuing the Tradition

Nearly 90 years later, the tradition is still alive and well. Every day, visitors can watch the Peabody Duck March in Memphis, where the ducks strut down the red carpet to the fountain at 11 a.m. and return to their rooftop palace at 5 p.m. It’s a whimsical performance that delights families, tourists, and hotel guests alike.

Experience the Magic

Whether you’re staying at The Peabody Hotel Memphis or simply stopping by, witnessing the ducks march is a bucket list experience in Memphis. It’s a reminder of the city’s rich culture, hospitality, and love for traditions that stand the test of time.